Wrestling is an example that was used back in the day as a myth in semiotics, the study of symbols and communication. Well that still holds up today. Wrestling is scripted and told mostly through body language and there is a clear good guy and bad guy and they symbolize the two sides and fight. They signify the opposing morals. They're the signifiers and the concepts of good and bad are the signified. They're connotations that are geared towards spreading a particular message.
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