What does Media Equation Equal?

Media Equation is described as media equals real life. What does that mean? It means that we respond to things we know is not real life as if it were. It's interesting since we can state that we know it's not real and yet we still do what we do. For example, when I'm surfing the internet and all of a sudden my internet gets cut off I get angry and say explicit things to the computer as if it were a person; although I'm not likely to talk that way to a person unless they really really got me mad. People getting scared when watching a horror movie even though they know they're watching a movie is a great example of media equaling real life.